Revenue per Customer Calculator (ARPU + LTV)
Calculate your Average Revenue Per User (ARPU) and Customer Lifetime Value (LTV) in one place. Analyze how much each customer contributes to your bottom line over time.
Revenue per Customer Calculator
Calculate ARPU and Customer Lifetime Value.
ARPU
LTV
What Is Revenue per Customer?
Revenue per customer (also known as ARPU – Average Revenue Per User) shows how much revenue your business generates from each customer on average.
It is a key metric for SaaS companies, subscription businesses, and online services.
How to Calculate ARPU and LTV
Higher ARPU and LTV mean more revenue per customer, which allows you to spend more on marketing and grow faster.
ARPU & LTV Examples
| Revenue | Customers | ARPU | LTV (12 months) |
|---|---|---|---|
| 10,000 | 100 | 100 | 1,200 |
| 20,000 | 200 | 100 | 1,200 |
| 15,000 | 50 | 300 | 3,600 |
| 50,000 | 250 | 200 | 2,400 |
Revenue per Customer FAQ
ARPU (Average Revenue Per User) measures how much revenue each customer generates on average.
LTV (Lifetime Value) shows how much revenue a customer generates over their entire relationship with your business.
ARPU helps you understand your business efficiency and pricing. Higher ARPU means more revenue per customer.
Investment Disclaimer
All information and tools on this website are provided for informational purposes only. The calculations, examples, and projections are simplified estimates and may not reflect real-world investment results.
Nothing on this website should be interpreted as financial, investment, tax, or legal advice. You are solely responsible for your investment decisions and any outcomes resulting from them.
Past performance and projected returns do not guarantee future results. Always conduct your own research and consult a qualified financial advisor before making investment decisions.