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Side-by-side comparisons

Facts side by side, the key differences in plain English, and a chart, so you can see what really separates two similar investments.

AGG vs BND: Two Total US Bond Market ETFs

AGG and BND both hold the broad US investment-grade bond market. Compare the issuers, indexes and what to check before choosing.

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Altria vs Philip Morris International: Two Tobacco Giants

Altria sells Marlboro in the US and Philip Morris International sells it everywhere else. Compare the businesses, smoke-free bets and dividend risks.

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Apple vs Microsoft: Two Big Tech Dividend Payers

Apple and Microsoft are among the largest companies in the world and both pay dividends. Compare their businesses, dividend history and how they return cash.

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AT&T vs Verizon: Telecom Dividend Stocks Compared

AT&T and Verizon are the two big US telecoms with high yields. Compare the businesses, AT&T's 2022 dividend cut and what to check on debt.

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Bitcoin vs Ethereum: Key Differences Explained

Bitcoin is a digital currency with a fixed supply; Ethereum is a platform for smart contracts. Compare purpose, supply, security and income.

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Coca-Cola vs Johnson & Johnson: Two Dividend Kings

KO and JNJ have each raised their dividend for more than 50 years. Compare the businesses, sectors and what a long dividend streak does and doesn't mean.

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Coca-Cola vs PepsiCo: Dividend Kings Compared

KO and PEP are the two big soft-drink rivals and both are Dividend Kings. Compare the businesses, snacks vs drinks, and the dividend facts side by side.

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GOOGL vs GOOG: What Is the Difference?

GOOGL and GOOG are two share classes of Alphabet. The company and the dividend are the same; the difference is voting rights.

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IAU vs GLD: Which Gold ETF?

IAU and GLD both hold physical gold and pay no income. Compare the issuers, launch dates and what to check on cost before choosing.

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JEPI vs JEPQ: Two Options-Income ETFs Compared

JEPI and JEPQ both turn option premiums into monthly income. Compare the S&P 500 and Nasdaq-100 approaches, risks and what to check.

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QQQ vs VOO: Nasdaq-100 or S&P 500?

QQQ tracks the 100 largest non-financial Nasdaq companies; VOO tracks the S&P 500. Compare concentration, sectors, dividends and risk.

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SCHD vs VYM vs VIG: Which Dividend ETF?

SCHD, VYM and VIG are three popular US dividend ETFs. Compare what each index selects: quality, high yield or dividend growth.

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SPY vs VOO vs IVV: Which S&P 500 ETF?

SPY, VOO and IVV all track the S&P 500. See what is actually different: structure, issuer, launch date, trading and what to check on cost.

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VEA vs IEFA: Developed-Markets ETFs Compared

VEA and IEFA both own stocks outside the US. See how the indexes, Canada exposure and issuers differ, and what to check before choosing.

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Visa vs Mastercard: Two Payment Networks Compared

Visa and Mastercard run similar payment networks and both pay growing dividends. See the facts side by side and what to compare before choosing.

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VOO vs VTI: S&P 500 or the Total US Market?

VOO holds about 500 large US companies; VTI holds the whole US market, including mid-size and small companies. Compare scope, overlap and what to check.

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Walmart vs Costco: Two Retailers, Two Models

Walmart and Costco are both defensive retailers that pay dividends. Compare the models, dividend records and what each one's risk is.

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