In plain English

Yield rises when the price falls. A company in trouble can therefore show a high yield, which attracts investors just before the dividend is cut. That is the trap.

Example

A stock pays $2 a year and trades at $50, a 4% yield. Bad news pushes the price to $25 and the yield jumps to 8%. It looks like a bargain, but the market is signalling that the dividend may not last.

How to check

  • Is the payout ratio above what is normal for the industry?
  • Is free cash flow covering the dividend?
  • Is debt rising?
  • Has earnings or revenue been falling?

Common mistakes

  • Sorting a list by yield and buying the top names.
  • Ignoring why the price fell.