In plain English

Price change alone leaves out the income you collected on the way. Total return adds the two together.

Total return = (price change + income received) ÷ starting price × 100

Example

You buy a share at $100. A year later it is worth $108 and it paid $3 in dividends. Your total return is ($8 + $3) ÷ $100 = 11%.

Why it matters

Dividend stocks can look slow if you only watch the price. Total return shows the real picture, especially when dividends are reinvested.

Common mistakes

  • Comparing the price return of one investment with the total return of another.
  • Ignoring taxes and fees.